Every customer counts
Its is always very interesting to follow Consumer Behavior, its one of my favorite subjects in my MBA.Buying is not about the 4P's alone. Its a game theory and very difficult to predict the outcome of your every move as you are not the single player in the game. As the late management guru, CK Prahalad has rightly said , marketers have to fine tune their products to suit individual customer's taste. Every customer has a different response to the marketing initiatives propagated by the company. And their grievances are unique too. In future it will become more imperative and mandatory to understand each and every customer individually rather than agglomerating them into segments and silos . Companies have to customize till the very last details and there is going to be a challenge when you have to serve volumes as well as customize. Its going to be an interesting marketing scenario .